Classic Properties REALTORS ®



Posted by Classic Properties REALTORS ® on 5/10/2020

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If you've owned your house for a long time and are putting it on the market, take time to consider how the buying and selling process has changed. Today’s buyers are both smart and cautious. They have access to more information than was possible a decade ago. Research shows that buyers begin shopping twelve to eighteen months before they're ready to buy. Your real estate professional has inside information on the local market, they can help you navigate the new selling terrain.

Take advice to heart in these essential areas:

  • Choose a reasonable price. Setting the wrong price gets your market plan off on the wrong track. When it’s too high, it will sit on the market for days or weeks derailing your plans to move. You want to get the most that you can from a home sale, but the market will bear only so much. Smart shoppers already know the comparable homes recently sold and come armed with a wealth of information before making their offer. Setting the price too low can backfire too. If a buyer is not interested in rehabilitation or renovation work, they may pass over a property that is not priced competitively.

  • Take great photos. Most serious buyers begin their search online. If your agent suggests hiring a professional real estate photographer, it’s often worth the investment. Internet shoppers quickly pass over blurry, out-of-focus, dark, or cluttered shots. Clean the windows and take pictures with the shades and curtains wide open. Bright and inviting photos encourage the buyer to visit in person.

  • Staging is more than décor. Take the time to remove personal objects, family photos, and collections. Organize your furnishings to make the best use of your space. Downplay dated areas that need updating and focus on the “bones” of the home and curb appeal if the entire house requires a makeover.

  • Test drive the online experience. Go online yourself to see how the photos look. Upload new ones until you're satisfied. Also, check out the street view on Google or Safari Maps. If they post outdated images where curb appeal is lacking, take a similar shot, and post it instead.


Make sure you know how the buyer sees your house when you put it on the market. Modern buyers are cautious. They come armed with information. Let your agent help you address issues relating to how your house appears online.






Posted by Classic Properties REALTORS ® on 4/19/2020

Two of the most important ingredients in a successful house-marketing campaign are competitive pricing and making a great first impression on prospective buyers. Although your real estate agent can assist in achieving both of those goals, keeping your home in "show ready" condition will be up to you and your family.

When your home is actively being shown, the process is not unlike a job interview. The main similarity is that you don't get a second chance to make a good first impression. Potential buyers have a mindset that's similar to that of a hiring manager: They are intensely focused on making the right decision. Since the last thing they want to do is make the wrong choice (or a less-than-optimal choice) it's up to you -- the home seller-- to present your home in its best possible light.

Other than keeping your home squeaky clean and your lawn looking as manicured as possible, it's also to your benefit to reduce clutter. A house that's filled with clutter will definitely send the wrong message to prospective buyers searching for their next home. Clutter takes many forms, so it often requires a concerted effort to identify and remedy it. Here are a few key areas to focus on:

Furniture clutter: Having too much furniture in a room or entryway can give visitors the impression that your home is cramped, too small, or disorganized. If you've had a tendency to add furniture to your home, over time -- without putting some pieces in storage -- then you may have inadvertently created a cluttered "look and feel" to your living space

Surface clutter: Have you ever noticed how things that belong in drawers, cabinets, and recycling bins often end up on tables, counter tops, and bookshelves? If that's taking place in your home, rest assured you're not alone! However, if you're preparing to put your home on the market, you'll make a much better impression on potential buyers if you remove as much surface clutter as possible.

Storage-area clutter: Although there's a lot of truth to the saying "Out of sight, out of mind," that usually doesn't apply to preparing your home for the real estate market! Serious house hunters are pretty thorough, and are generally going to glance in closets, basements, attics, and garages. So if you simply move your clutter to another part of the house, it will still be noticed! Granted, your clutter will be less prominent in storage areas, but it will still have a detracting effect on the overall impression your home makes. The solution involves a combination of strategies, including selling or donating unwanted belongings. In some cases, you might even consider renting a dumpster or calling a reasonably priced junk-hauling service to get rid of things you don't want and can't donate, sell, or give away.

It's not always easy to be objective when staging your home or evaluating its marketability, so an experienced real estate agent can provide you with invaluable guidance, advice, negotiating help, and marketing assistance